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Creating connections between practitioners and consumers, through products and services.
We believe that natural medicine will have a huge part to play in the healthcare of the 21st Century. We are committed to ensuring the long term viability and availability of herbal medicine, to ensure as many people as possible can benefit from the potentially life changing treatments this tradition has to offer.
We work closely with highly respected industry bodies such as the British Herbal Medicine Association (BHMA), National Institute of Medical Herbalists (NIMH) and the European Herbal and Traditional Medicine Practitioners Association (EHTPA), to ensure we are up to date with all the relevant issues affecting the sector. Our goal is to push forward the evidence base for natural medicines and prove to regulators and the wider public that high quality herbal products, when prescribed and administered correctly, can be hugely beneficial for a broad range of ailments from minor complaints to chronic conditions.